It's not a hidden fact that, to survive in such competitive industry; you constantly need to scrutinize your target audience, their needs and pain points, and even glance at the competitor offerings. An active interaction results in fruitful outcome and that is what segmentation, targeting and positioning or STP is all about. Now, be rest assured that you can't serve the hospitality industry to the utmost satisfaction, but you can do the best for your target audience.
"No company in its right mind tries to sell to everyone." - Philip Kotler, Renowned Marketing Expert
Segmentation: Because you're regularly in communication with your audience (hoteliers and restaurateurs that is), you know exactly what they need. And then you connect those needs with eZee's total hospitality solutions (we're open to regional compliance. So you're leads get what they're looking for with you). So, you partition your audience in terms of their needs and your offerings.
Targeting: Digital marketing like websites, blogs, emails and social media helps you target your audience. Besides, you can overpower your competitors easily through these aspects. Lead nurturing through consistent and personalized communication, as well as customer engagement by updating them about new products and offerings; consist of targeting. Your availability 24x7 in this case can work wonders addressing their queries.
Positioning: You need to let your audience know how versatile your products are and what their scope of operation is. Just like we're open to hostels, serviced apartments, resorts, B&Bs, guesthouses and more. Once they know what you're offering, you establish your positioning.
Employ a few more ideas popping in your mind related to STP that meet the needs of your target audience (there are thousands of possibilities). Don't forget to execute the above-mentioned marketing bits, and witness your conversions go high!
Interested in the above tips? Be a partner now and take your business to new heights.